Developed a single application for multiple reward & recognition programs of the company for its customers spread across the globe


A global tobacco brand & a market leader since 1972 with 40% market share in the U.S.

Challenges & Goals

  • Intending to expand its customer base, the client was trying to make its reward & recognition program more accessible to its customers around the world.

Our Solution

  • The client operated four different rewards & recognition programs. Valethi team created a single-window platform to manage all the programs seamlessly.
  • The manual & repeatable process of posting order information in the ERP system was automated to plug-in revenue leaks.
  • The disjointed data related to the product offerings was imported & modified immaculately through smart automation.
  • An automated mechanism was set in motion to enable flawless creation & distribution of E-codes to the customers as a part of the client’s all reward & recognition programs.
  • An efficient process was developed for the customers to visit the single-window application & claim their E-codes.


The new application delivers a seamless experience to the customers through a single-window platform for all the four loyalty programs.